“Whether we’re talking about socks or stocks, I like buying quality merchandise when it is marked down.” Warren Buffett Coupons, discounts, sales, clearances, markdowns, etc. represent an old and powerful set of weapons in the marketer’s arsenal. Their ubiquitous use and enduring effectiveness are indicative of how everyone loves a good bargain. Snagging a deal […]
Bonds Are Back, Baby | October 2022
“Fashions fade. Style is eternal.” Yves Saint Laurent For years, ultra-low yields led to fixed income falling out of fashion and being discarded from racks in favour of cooler, hipper trends. Bonds were bullied off the catwalk and out of portfolios with taunts of ‘return-free-risk’ and ‘there is no alternative (TINA).’ Then this year, bonds […]